Chevy Sonic poised to bungee jump, skydive in marketing push

05 October 2011, 05:22
GM will have its new subcompact Chevrolet Sonic bungee jump and skydive in an advertising campaign launching on Oct. 15 in an effort to reorient the brand to appeal to younger U.S. buyers.
Source: http://www.autonews.com/article/20111004/RETAIL03/111009959/1261

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